Saturday, May 16, 2020
The Oreo Cookie 100 Years Old Tradition Essay - 1091 Words
The Oreo Cookie ââ¬â 100 Years Old Tradition Introduction If you were a product, would you want to have your own website and 26 million fans on Face book following your every move? That is exactly what has happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators at Nabisco. The cookie has seen many ownership changes in its life but has still kept the essence of its look and taste. According to Rosenberg (2014), there have been over 360 billion Oreo cookies sold worldwide making it the best cookie sold in the 20th century. It has been a mystery for over 100 years as to how Oreo actually got its name. There are several speculations and myth but no one really knows the real truth making the cookie even more intriguing toâ⬠¦show more contentâ⬠¦The embossed chocolate wafer has the brand name in the center of the cookie so no one would mistake it for another cookie. The cookie is known as an Oreo Sandwich resembling a two piece of bread with meat in the middle. The correlation is to identify the two wafers with cr à ¨me in the middle instead of an ordinary cookie. The crà ¨me is made from five main ingredients which include powered sugar, granulated sugar, vanilla extract, vegetable shortening, and water. The nutrition facts per serving consist of three cookies that have 160 calories, seven grams of total fat, 25 grams of carbohydrate, one gram of protein, 55 milligram of sodium, and 140 milligram of sodium. The serving size also contains six percent of iron. The original Oreo cookie has been transformed to different colors and flavors. For example, you can now get the Oreo cookie in orange for Halloween, red for Christmas, and winter white color for Canada. The cookie is also in flavors of vanilla, chocolate, and mint. All of these fascinating facts about the original Oreo cookie explain how the brand designed a cookie that is unique in taste and quality. The competitive advantage is that the Oreo cookie has been around for over 100 years, sold in more than 100 countries, and has over 26 million fans on Facebook from over 200 countries. Not only is the cookie world renown, but having its own website tops the competitors. Oreoââ¬â¢s website has stories from their customers talkingShow MoreRelatedbus330 final Essay1057 Words à |à 5 Pagesï » ¿Marketing Manager of Oreos Bus 330 Dr. Shiquita P. Blue 01/20/2014 Marketing Manager In this written assignment, I will be accepting the role of a marketing manager that will select a product (good or service) thatââ¬â¢s sold in the United States and has sales opportunities in a foreign market. The product I have chosen is Oreoââ¬â¢s, are the worldââ¬â¢s favorite cookie. Throughout this assignment, I will apply my critical thinking skills and the knowledge I have attained throughout this course to the productRead MoreOreo and Pt Danone Biscuit15809 Words à |à 64 PagesKid / Want Want) 21. PT Ichiya Indonesia (Kinh Do) 22. PT Furijaya Mitra Lestari (Fudo, Oriental) 23. PT Sinbad (Luxury / Munchyââ¬â¢s) 24. PT Koin Bumi / Mu Gung Hwa (Nong Shim) The operation of foreign producers of world major brands such as Oreo, Tim Tam, Ritz, etc. marked the start of foreign investment in biscuit industry in the country. Meanwhile, mergers between world class producers like Arnotts Biscuit Co. Ltd and local producer PT Helios Arnottââ¬â¢s Indonesia (Kalbe Group), and betweenRead MoreDominos Profile (History and Background)3831 Words à |à 16 PagesTom for a used Volkswagen Beetle. With Tom as the sole owner of the company, Dominicks Pizza became Dominos Pizza. In 1968, a fire destroyed the company headquarters and commissary. Although Dominos faced numerous other obstacles in the following years, including a 1975 trademark-infringement lawsuit by Amstar, maker of Domino sugar, the company expanded, and in 1978, the 200th Dominoââ¬â¢s franchise opened. At the prospect of potentially losing the right to use the Dominos Pizza brand name, Tom MonaghanRead MoreTrader Joes Internalization7066 Words à |à 29 Pagesbetween the two stores going on. The first store named Trader Joes opened its doors in 1967 in Pasadena, California. In response to the competition from 7-Eleven, the chain differentiated its stores offerings and doubled the floor space the same year. With the appointment of the new CEO, John Shields, in the late 80ââ¬â¢s the company started to expand to Arizona and the Pacific Northwest before opening its first stores on the East Coast in 1996. By multiplying its stores number at the end of the 90ââ¬â¢sRead MoreIce Lyli8461 Words à |à 34 PagesIce-Fili (à Ãâ¢Ã ¡-à ¸ÃËÃâºÃË) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. ââ¬â Winston Churchill To survive in Russiaââ¬â¢s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002, Ice-Fili, a midsized Russian company with more than $25 million in sales, was Russiaââ¬â¢s top ice cream producer. Surprisingly, it hadRead MoreProcessed Cheese and Kraft Foods30876 Words à |à 124 Pagesevident through there many research and development facilities located throughout the world and their extensive product line. However, the company has some strategic issues that they must rectify to continue the success that they have had throughout the year. Due to the companyââ¬â¢s acquisition of Cadbury, they have increased their debt level which in turn has lowered their credit rating. Also, the company has failed to take full advantage to the changes in the consumerââ¬â¢s interest in healthier products. These
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.